Privacy Policy

We collect information from you and about you to provide you with My Doll Services. The information we collect depends on the specific My Doll Services involved and the nature of your interaction with us. The following are examples of the types of personal information that we collect and how we use that information:

ContextExamples of Personal Information CollectedPrimary Purpose and Legal Basis for Collection and UseAccount RegistrationWhen you shop with us you may register an account to conveniently complete an order and place future orders. When registered customers return to the My Doll Site or Services to place subsequent orders, they can identify themselves with their login information. For children, this is usually a username and password. For adults, this is usually a password plus some personal contact information, like an email address or phone number.We use this information to maintain your account, including offering functionalities such as easy checkout and the ability to save user preferences and transaction history. We have a legitimate interest in providing account related functionalities to our users.Baby and/or Gift RegistryWe collect your name, contact information, shipping address, and information about an event for which you are registering.We use this information to deliver gift registry related services. We have a legitimate interest in providing gift registry related services to our users.Browsing Activity and Website UsageWhen you visit our Sites or use our Mobile Apps, we and certain third parties collect information about how you use and navigate our Sites and Mobile Apps, such as which links you click on, which pages or content you view, and other similar information or statistics. We also collect technical information about your device such as operating system, browser information, Internet Protocol (IP) address, Universal Device Identifiers (UDID), and similar information.We use this information to improve the quality of service when you visit our Sites, Mobile Apps, and other web sites of interest to you. We also use this information to remind us of who you are, save you time when you visit our Sites and Mobile Apps, and tailor our products, services and advertising to suit the personal interests of you and others. We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests to elevate offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud. Where required by law, we base the use of some types of cookies upon consent. Please see our Cookie Statement for more information.CastingWhen you participate in talent casting, we and certain third parties such as talent agencies, collect your name, contact information, you and/or your child’s age, and government identification information.We use this information to cast talent for advertising, and to compensate you for your participation in these activities. We use this information to perform our contract with you or your talent agency. When you communicate with us, including contacting us for support, to provide feedback or comments, or to make a request or other inquiry, we may collect your name and contact information (such as e-mail address or phone number), as well as any other information that you choose to provide to us. In some cases, we record customer service calls for quality assurance.We use this information to respond to and/or follow-up on your issues or feedback, and to provide information in response to your requests and inquiries. We have a legitimate interest in receiving, and acting upon, your feedback or issues.DemographicsWhen you interact with My Doll, we may collect your and/or your child’s age.We use this information to verify your or your child’s age, serve an experience that is tailored for the age provided, and to comply with our legal obligations.Enhanced  ServicesWhen you sign-up for an enhanced subscription or certain community features at My Doll, we collect payment information, billing address, and in some cases your phone number and e-mail address. We also collect log-in information. For children, this is usually a user name and password. For adults, this is usually a password plus some personal contact information, like an email address.We use this information to perform our contract to provide you with Enhanced Mattel Services.Mobile AppsWhen you download or access one of our Mobile Apps, we may collect certain information about your device, app usage, and in some cases location information (if your device settings allow us to collect location information).We use this information to understand how you use our Mobile Apps. We may also use this information to create a more personalized experience for you when you visit our Sites and use our Services. In some contexts our use is also based upon your consent to provide us with geo location information.Posting in Public ForumsIf you choose to submit or post information in a public space on our Sites, such as creating a public profile, using our Ratings & Reviews feature to share product reviews, submitting content as part of My Doll's sites dedicated to specific brand communities , or leaving a testimonial about a product or service, we collect the information you share. If you choose to submit or post information on a social media site where My Doll maintains a presence, we may review this information to the extent it is posted on our pages or directed toward Mattel.We use this information to understand your opinions and to provide a forum for discussion, asking questions, posting photos and reviews, and sharing experiences. We have a legitimate interest in receiving, your feedback and offering a platform for you to share your user experiences.P.Promotional CommunicationsWhen you sign up to receive information and offers, we collect your name and email address or phone number (as well as certain additional information you can provide such as the day and month of you or your child’s birthday to tailor such promotional communications).We use this information to share information about our products and services as a matter of first impression or with individuals that consent to receive such information. We have a legitimate interest in sharing information about our products or services.When you make a purchase in one of our stores, or place an order for a product or service on our Sites, or Mobile Apps, we collect your name, ship-to address, payment information, and billing address, and in some cases your phone number and e-mail address. This may include personal information about your child.We use this information to perform our contract and to provide you with products or services.

For additional information and more details on how you can manage the information provided to us by these social media services, please review the privacy settings applicable to your account with the applicable social media service. We do not control, and are not responsible for, the privacy practices of such services. Please consult the privacy policy of such services for additional information. We use this information to authenticate your account, and to customize the marketing and advertising that we show you. We have a legitimate interest in providing our users with streamlined account access.SurveysWhen you participate in a survey we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.We use this information to understand your opinions, and collect information relevant to our organization. We have a legitimate interest in collecting feedback.Sweepstakes, Contests, and PromotionsWhen you participate in a sweepstakes, contest, or other similar campaign or promotion, we collect your name, contact information, and in some cases limited demographic information and content generated by participants. Some campaigns and promotions have a social networking component where you can choose to submit additional information such as social media profiles and handles, photographs, and other content.We have a legitimate interest in administering our sweepstakes, contests, and other similar promotions. In some contexts, we are also required by law to collect information about those that enter into our sweepstakes. When you curate a wish list of products in your online account, we collect information concerning products you may be interested in purchasing at a later date.We use this information to save the products you may be interested in purchasing at a later date. We have a legitimate interest in providing account related functionalities to our users.

In addition to the personal information we collect from you directly, we may also obtain information about you from other sources, including third parties, business partners, social networks, vendors that provide services on our behalf, or publicly available sources.

In some cases, you are not required to provide all personal information identified in this Privacy Statement to use My Doll Services, but certain functionality will not be available if you do not provide certain personal information.